A B2B marketing leader with more than 18 years of professional experience in technology, SaaS and services, Larry drives market awareness and qualified sales leads through a rare combination of technical savvy, customer focus and persuasive communication.
Every year, we reach out to our customers to get the pulse of what they’re doing and how they’re using our software. We asked quite a few questions this year (19), more than we can cover in a single post, so let’s focus on the application first. Do you recognize your use? What does your company’s Windward […] …read more
I’m just back from the Colorado Technology Association’s (CTA) annual APEX Conference, where we exhibited and met with many of the 900+ Colorado technology professionals who attended this year. This year’s theme was Innovation, Culture and Leadership. The interesting twist for us was the CTA’s vendor challenge to create and display a sculpture that represented their […] …read more
Windward Studios is a data-driven organization. In each department, we track our key metrics (e.g., monthly sales, support tickets, website visitors) and make business decisions based on our interpretation of those facts. And yes, we also use AutoTag to generate certain reports. So it should come as no surprise that reporting speed is as important […] …read more
You’re programming, embedded deep within a jungle of code, squishing bugs. Your phone jangles. You ignore it. But should you? A few months ago, our expert support team initiated a new program for new customer outreach. We’re calling and emailing to better help you get started with your initial implementation or upgrade. So far, the feedback has been overly […] …read more
“So…what’s up with the fish?” asked my boss, CEO Shirley Clawson. Great question. The now notorious trout had appeared prominently – and with a regrettable lack of context – below the header of May’s Windward Report newsletter. Shirley couldn’t help but notice. The simple explanation is that we’re a company headquartered in Boulder, CO, home to gorgeous mountains, […] …read more