If you’re reading this, odds are good you’re a software developer or you work for a software development company. Odds are also good you don’t give a whit about marketing.
But you should, because:
- Marketing is tough. “What a Hacker Learns After A Year In Marketing” is fascinating personal story that may change your mind about what marketers do all day.
- Marketing teams have a lot of influence over the software products you use. For example, the next time you see one of your requests incorporated into the Windward Engine, Ryan Fligg is one of the people to thank.
- Marketers do some pretty prestigious things.
As for the last point, check out what our own marketing director, Larry Goldman, has been up to.
The 2014 Fountain Awards
Recently Larry was chosen as a judge for the 2014 Fountain Awards. These awards are presented annually by the Kansas City Business Marketing Association (BMA) in recognition of regional excellence in B2B marketing.
Larry flew to Kansas City, Mo., last month where he relied on his extensive experience in digital, content and corporate marketing to choose the best of the best in the city’s B2B marketing. (As an added benefit, his 9-year-old daughter thinks he’s now in the same league as J-Lo and the other American Idol judges.)
The BMA B2 Awards
For the second year in a row, Larry was also selected as a judge for the Business Marketing Association’s BMA B2 Awards, a national recognition honoring business marketers for innovative global brand strategy, customer marketing strategy, new media strategy and more.
Larry is one of three judges on the “Super Category: Marketing Activation” panel. He finished his work this week, and the winners will be announced at a May reception in Chicago.
“It’s a reward in itself to give back to the marketing community,” Larry says. “But it’s also a great way to see some of the best examples of how marketing professionals use compelling content to find and retain new customers.”
Author: Heidi V. Anderson
Heidi has been writing professionally about computers, technology and the Internet for more than 20 years. She lives in Vermont where she taps her maple trees for syrup and most of the year wishes it was just a little bit warmer out.
Other posts by Heidi V. Anderson