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Why Windward Has Core Values

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Posted on 03/24/2016

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Editor’s note: Windward’s CEO, David Thielen, is writing a series of blog posts on company core values. This is the sixth and final post in the series. Click here for the first, “Create a Team of ‘A’ Players.”

A few months ago, our executive team did this great exercise to verbalize why Windward exists. Not what we do and not how we do it, but why we exist — because we all need to start with why.

And we ended up in a place I never would have predicted:

makes people happy

Making Customers Happy

When thinking about all the ways we make our customers happy, these four stood out:

  1. We make customers happy because they can design the reports they want, without limitations.
  2. We make customers happy because they can reporting tasks done quickly and then move on to more interesting work.
  3. We make customers happy because non-programmers can design their own reports.
  4. We make customers happy because we save companies time and money.

Making Employees Happy

In this same discussion, we also dove into why people come in to work at Windward. And it ended up at the same place.

  1. We make employees happy because they’re working with equally smart and driven people.
  2. We make employees happy because we’re creating, marketing and selling cool products.
  3. We make employees happy because we’re providing something really useful to people.
  4. We make employees happy because it’s a fun place to work.

Making People Happy is Not a Core Value

I wouldn’t call “making people happy” a core value because values fall under the category of what — what we value, what we strive for, and what we adhere to. But this is all about why — why we do what we do.

And the why is fundamental to everything. The core values are built on making this why come true.

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Author: David Thielen

Dave, Windward's founder and CEO, is passionate about building superb software teams from scratch and dramatically improving the productivity of existing software teams. He's really proud that he once created a game so compelling (Enemy Nations) that a now-professional World of Warcraft player lost his job for playing it incessantly on company time. You can read more from Dave on his personal blog, and at Huffington Post.

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