Windward Names Lawrence Goldman New Director of Marketing
Goldman an 18-Year Veteran of B2B Marketing
Boulder, CO – Document generation and reporting software leader Windward today announced the hiring of Lawrence (Larry) Goldman as Director of Marketing. Goldman is a B2B marketing leader with more than 18 years of professional experience in technology, SaaS and services.
Goldman will be developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue. In addition, he will determine and administer the marketing budget, identify and track key metrics, and establish pricing and positioning for a wide range of Windward products.
“Larry drives market awareness and qualified sales leads through a rare combination of technical savvy, customer focus and persuasive communication,” said Shirley Clawson, CEO. “His skill set spans all aspects of marketing, and we’re really excited that he has joined our team.”
Previously, Goldman led the marketing strategy and managed global teams at large and small organizations, from the Crystal Ball Global Business Unit at Oracle to niche software and service providers like MoreSteam and Decisioneering. In 2006, Larry was selected as a “Forty Under 40” award recipient from The Denver Business Journal.
Windward delivers powerful document generation and reporting software for enterprise or OEM use. Businesses worldwide create custom reports and documents more quickly with data intelligence made easy. Windward has been delighting customers – technical and non – since 2004.
Press Contact: Annette Grotz