The Windward Studio

Windward Blog Home

The 2016 Windward Customer Survey: Results

Posted on 04/05/2016

Please Share This


Every year, Windward reaches out to its customers to try to get the pulse of who they are, what they’re doing and how they’re using our software. We are are always striving to improve how we do things here at Windward, and understanding our customers and their needs is the first step in that endeavor. So, without further ado, here’s a summary of the 2016 Windward Customer Survey.

Windward Customers: Who Are They?

As previous surveys and our own internal data has indicated, there is no typical Windward customer. Our customers span a wide variety of demographics and use-cases. Below you’ll see just how diverse and unique Windward’s customers really are.

Company Size

First, there is no standard company size for Windward Customers. Slightly more than 1/3 of our customers are companies with 100 or fewer employees, about another 1/3 are companies with 100-500 employees, and slightly more than 1/3 work at companies larger than 500 employees:



Second, our customers span a wide variety of industries, with these as the top 5:

  1. Software and IT/Computer Consulting
  2. Finance
  3. Insurance
  4. Healthcare
  5. Education or Biotechnology (tie)

Cloud Deployment

Third, for those customers who use Windward as a component inside their own application, about 34% deploy that application in the cloud and another 26% have plans to do so in the future. Meanwhile, the rest have no plans for cloud deployment anytime soon:


Time with Windward

How long have survey respondents been Windward customers? It breaks down like this:


Customer Use of Windward

The survey also returned some interesting results regarding customer use of Windward’s products.

Report Output Formats

When it comes to output formats being used, PDF is the top dog, followed closely by DOCX and XLSX:


Customer Data Sources

The data for those reports came from multiple data sources, with SQL databases at the top of the list:


(Note: With one exception, our Salesforce connection, the “Other” category represented primarily XML data files.)

Windward Engine Use

We also discovered that nearly twice as many of our customers use the .NET engine as use the Java engine, and the new RESTful Engine has a small, but growing, proportion of users.

Template Updates

How long does it take an end-user (on average) to update a template using our AutoTag template designer? More than 11% said they can do so in just a few minutes, nearly 42% do so in less than 30 minutes, and another 28% claimed it takes less than an hour. Putting roughly 81% of our customers in the category of enjoying template update times of less than an hour.


Your Product Feedback

The survey also asked for you feedback on our products, and we came up with two key takeaways.

What Windward Does Really Well

The #1 thing we do well? We received numerous comments praising the integration with Microsoft Office and how easy it is to edit templates in AutoTag. A sampling:

  • “Everything is super simple and editing an existing template is no longer a chore”
  • “The way they integrate with Microsoft Office – a lot of Office features can be used in AutoTag.”
  • “I am creating documents with a lot of complexity in the data source. I can create long complex documents rich in Word features. Editing an existing template is not a hassle.”
  • “Using DOCX templates is ideal for generating high-quality text documents”

What Windward Can Do Better

But hey, we know we’re not perfect. One comment we saw repeatedly was about the need to improve our resource documentation, especially around our ever-growing list of supported data sources. We’ve taken those thoughts to heart and are pleased to say we are already in the midst of a complete documentation wiki overhaul to help better serve our customers. We’ll be updating you as to its progress here in our blog, so stay tuned.

Anything You’d Like to Add?

We asked that question in the survey, but we are also posing that question here. I invite you to shoot me an email, at, if you feel the need to give us any more feedback on our product.  We are always striving to give you the best possible experience.

Please Share This

Author: Patrick Bates

A marketing and analysis leader with years of professional experience in the software and technology industry, Patrick has a natural ability for updating and improving processes ranging from small email campaigns to transcontinental advertising projects. When not at the office, Patrick can be found hiking and enjoying the beautiful mountain ranges of Colorado.

Other posts by